This advertising concept was developed for a scholarship contest aimed at getting high school students involved in distracted and drunk driving awareness.

Since it is intended for such a different demographic than the client normally targets, the concept was to evoke a mobile GPS navigation app, guiding the viewer to the most important information and driving home the idea of being in a vehicle.

  • Project Type: Television Spot
  • Tools Used: Photoshop, Illustrator
  • Client: Law Offices of Metzger Wickersham
  • Website: http://arrivealivepa.com